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Apple Inc. in the UK |

Apple Inc. in the UK

| March 24, 2016

Doing Apple Inc. SOSTAC model Marketing Plan in the UK.
For Marketing: focus on iPhone

Contents:
SOSTAC

PLEASE FOCUS IN THE UK MARKET ONLY.

S – Situation Analysis (Where are we now?)
O – Objectives (Where do we want to be?)
S – Strategy (How do we get there?)
T – Tactics (How exactly do we get there?)
A – Actions (Who does what, when, how?)
C – Control (How do we know we will get there?)

1. Introduction
– Company background, industry overview
2.Situation analysis
– PESTEL Analysis
– SWOT Matrix (use bullet points)
– TOWS Matrix
– Competitor Analysis
3. Objectives (are set based on W and O)
– Mission and Vision creating n delivering value
– SMART Objectives (Need 3)
– Segmentation
– Targeting
– Positioning
4. Tactics
– 4Ps for iPhone
5. Actions
– Some example of improvement
6. Control
– Evaluation monitoring; control plan implementation
7.Conclusion

Category: Marketing

Ready to make an order!

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