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Market |

Market

| May 1, 2016

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Insight Paper: Market Research Study (100 Maximum Points) This assignment requires a full 4-page paper reflecting critical thinking and an analysis of the researched topics. Papers must be supported with 3 scholarly, creditable outside resources and is to be formatted throughout in accord with APA requirements. Be sure to reference the student learning outcomes and competency identified in the weekly overview, in the syllabus and in the rubric as grading strictly adheres to the identified competencies. Topic: Market research is the process of planning, collecting and analyzing data relevant to a marketing decision. Market research has three roles: descriptive, diagnostic and predictive. Market research helps the decision makers identify trends and need for change. Write a 4 page paper on one healthcare study conducted for market research.

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