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Media and Public Opinion |

Media and Public Opinion

| April 29, 2016

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Create a coding system for media of interest, and undertake the coding for 10 independent observations in a 1 page memo and an excel workbook page. 1. In a paragraph or less, explain an aspect of media (print, radio, or television) that influences public opinion. 2. Select a universe of cases which could provide evidence to support assumption. 3. Create coding system necessary to collect evidence. This should include specific coding rules (1 if X, 2 if Y, etc.) 4. Code 10 individual observations and place data in excel spreadsheet. Make sure you include identifying information for the observation. 5. Assess you research strategy and coding system: Could someone else follow your coding rules? How much variability in coding would you expect? How long would it take you to code sufficient number of cases? Given the quality of information collected, could you with more observations provide evidence to support an assumption or test a hypothesis or would you need to change your strategy?

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Category: Political science

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