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Problem In the Hospitality Industry |

Problem In the Hospitality Industry

| March 23, 2016

Marketing Research Paper & Presentation

 

Final Research Paper:

 

You are required to select an area of interest for marketing research. You are expected to submit a problem statement, which must be approved by the professor. Once approved, your objectives must be stated, followed by a copy of your literature review.  Once these three steps have been approved by your professor, you are required to write a 5-8 page research paper on using APA format. Your paper is worth 15 points toward your final grade.

Your paper and presentation are due on Wednesday March 15, 2016

Your research paper will be graded upon the following areas:

 

  • Research Question, Problem Statement, hypothesis (10 pts.)
  • Objectives. (10 pts.)
  • Literature Review – Fact collection which will assist in analysis. (30 pts.)
  • Analysis of problem. (20 pts.)
  • Solution proposal.  (20 pts.)
  • Use of APA Format (10 pts.)

 

 

Final Research Paper Presentation (5 minutes):

  • Present your problem, hypothesis, research questions and findings using Power Point or Prezi, you may also include a short video (no longer than 1 minute).
  • Upon completion of your presentation remain at the podium for feedback and/or questions.

Professional attire is expected

Category: Marketing

Ready to make an order!

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